Open concept living room with hardwood floors and wonderful view of city in Old City apartment rentals

Builders Design: Dive into Builders Design’s Latest Multifamily Project

November 2, 2018

“Builders Design recently designed two contemporary models for The National apartment complex located in Old Town Philadelphia. The design style for the one- and two-bedroom model units was based upon the demographics of the surrounding community. The first step of the 2 BR design process for Builders Design was to conduct comprehensive research on the potential tenant profile. To fully understand the renter persona, Builders Design conducted grassroots research to completely immerse themselves in Old Town Philadelphia and understand what design styles would appeal to their¬†tenants’ preferences.

The next step of the design process was to decide on a design style and color style. Builders Design selected an inviting, eclectic and curated design style geared towards the Gen-X age group. The practical color palette consists of foundational core colors with warm neutral undertones and appeals to this demographic. The blush pink and emerald green hues complement each other beautifully while the organic¬†elements in the space create a sense of warmth…”

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